Information Request
FAQ
- Regarding decorative and non-decorative segments, our competitive advantage is the extensive retail distribution network nationwide obviously highlighted our 48.7% market share. In addition to our domestic strengths, we also have a wide manufacturing and distribution footprint across the AEC with a 13% market share. Over 57 years of experience in the paint and coating industry for manufacturing high-quality products results in the continued top-of-mind brand.
- We have a diversified product portfolio from premium and medium to economy, covering different customer bases in retail, project owners, and contractors; our products are distributed through an extensive distribution network, especially in less penetrated regions.
- Strategically, we made substantial progress on expanding the non-decorative paint and coating business that included a wide range of construction materials in 2021. We successfully acquired the new tile business by holding 52% ordinary shares in 2 companies, namely Phacha Enterprise Co., Ltd. and Phawatri Intertrade Co., Ltd. We also teamed up with a strategic partner to set up a new joint venture company called Incosource Co., Ltd. for sourcing tools and hardware with a 55% stake in the joint venture company. The revenues from those 3 acquisitions will further help shore up our business growth. Moreover, We acquired a 51% share in Gypmantech Co., Ltd. The investment is to help fortify growth potential and competitive advantage in the gypsum board business including gypsum board-related products, and to operate businesses from upstream to downstream, which is aligned with our strategy to grow beyond colors.
- We adopt a state-of-the-art automated production process and maintain a long-term relationship with key suppliers. With our strong research and development capabilities, we can deliver higher-end product classes with enhanced value propositions and functionalities at competitive prices as well as our auto tinting machines to help us respond quickly and successfully to the changing trends and customer satisfaction. As being the No.1 paint and coating manufacturer in Thailand, we take advantage of the competitiveness and economies of scale, thereby providing us with greater potential for growth and profit.
- We have strong R&D capabilities and a proven track record of product innovation.
- We designated our new business model to grow into the “Total Solution” through ongoing development and initiative for the distribution network, service capabilities, and products to assure that our customers will receive satisfaction and a good experience. Accordingly, we forged ahead with the “Total Solution” to create convenience for customers. In addition, the pull marketing strategy is also focused on greatly building up customer demand for products and services: ranging from expanding the product line of construction chemicals and construction materials for floors, ceilings, walls, general building paints and coatings, special paints for decoration to solutions for home improvement. This model enables us to favorably meet the preferences of both professional customers and Buy-It-Yourself or “BIY” customers.
Besides, we created diversified service platforms such as “One Stop Service”, “WHO Service” – a new construction service integrated with the new business model “Mega Paint & Home” which is a shop-in-shop center offering the one-stop service with a wider range of product portfolios and solutions, “Protect & Repair Center” – displaying construction chemical products for solving and preventing leakage, seepage, and cracks. “TOA Ide@Color” – color designing services, and customer service to provide information about product usage.
We have 10 operating plants as follows:
- 3 plants in Thailand; and
- 7 plants across AEC; that is, in Vietnam, Myanmar, Laos, Malaysia, and Indonesia for 1 plant each, and 2 plants in Cambodia (including a skim coat factory).
We are focused on leveraging our strong brand and successful experience in the decorative and non-decorative industry in Thailand to further expand into the AEC and become a market leader in the AEC’s decorative and non-decorative market with the “Total solution” strategy.
As of 2021, we have more than 7,400 retail shops nationwide.
In Thailand, Greater Bangkok contributes more to sales than the rest of the country.
Key raw materials are TiO2, solvents, resin, and latex. TiO2 prices are determined and influenced by TiO2 global market forces. Solvents, resin, and latex are correlated with oil prices, so oil price movements generally impact those raw material prices.
In 2022, our CAPEX is 700 MB for business expansion and operational efficiency such as modernizing Samrong Plant with automotive systems, hardware business, expansion of resin production capacity, and new distribution center expansion in Vietnam, and another 800 MB for acquiring shares of Gypmantech Co., Ltd. which was completed on March 9, 2022.
We have the policy to pay dividends at the rate of not less than 40% of our net profit on the separate financial statements after deducting corporate income tax and other reserve funds as required by laws and as determined by the Company for each year.
We focus on enhancing production efficiency while managing to reduce costs and expenses, as well as increasing selling prices to offset higher costs.